Commerce South Africa

Takealot Expands Pick n Pay Pickup Points to 36 Locations Across South Africa by End of 2025

Takealot, South Africa’s largest e-commerce platform, is rapidly expanding its logistics network through a strategic partnership with Pick n Pay supermarkets. Starting with just two pilot locations in 2023, the number of active pickup points has grown to 30, with plans to reach 36 stores by the end of 2025, according to trusted reports from Moneyweb and Investing.com.

Takealot
Takealot adding more Pick n Pay delivery points in South Africa

Takealot, South Africa’s largest e-commerce platform, is rapidly expanding its logistics network through a strategic partnership with Pick n Pay supermarkets. Starting with just two pilot locations in 2023, the number of active pickup points has grown to 30, with plans to reach 36 stores by the end of 2025, according to trusted reports from Moneyweb and Investing.com.

📦 Expansion Summary:

  • Over 14,000 monthly pickups processed at these locations.
  • More than 45,000 unique customers served since launch.
  • Takealot plans to add 6 new sites by the end of 2025.
  • Rapid growth evidenced by doubling of parcels collected between February and May 2025.

🎯 Benefits for Consumers:

  • No need to stay home for deliveries.
  • Free pickup service compared to paid home delivery.
  • Convenient to collect parcels while shopping at Pick n Pay.
  • Most popular products collected include supplements, skincare, and women’s health items.

🛒 How the Service Works:

  1. Customers select their preferred Pick n Pay pickup point during checkout on Takealot’s website or app.
  2. They receive a notification when the parcel is ready for collection.
  3. Parcels can be collected from the store during opening hours. (Restrictions may apply for large items.)

🤝 Strategic Advantages for Both Companies:

Takealot:

  • Expands network without investing in new warehouses.
  • Reduces last-mile delivery costs.
  • Leverages Pick n Pay’s infrastructure of over 2,200 stores nationwide.

Pick n Pay:

  • Transforms stores into multi-use hubs: shopping, bill payment, parcel pickup.
  • Increases store foot traffic.
  • Enhances loyalty programs such as Smart Shopper.

📈 Market Context:

With e-commerce competition heating up in South Africa, Takealot is evolving its business model. Its other platform, Mr D, is expanding beyond food delivery into fast-moving consumer goods like baby products, pharmacy items, and pet food, aiming for a 50/50 split between food and non-food items within five years.

🌍 Current and Future Pickup Locations:

While Takealot hasn’t yet disclosed the six new pickup sites, current points include urban hubs like Greenstone Mall and coastal towns such as Gonubie.

The Growing Importance of Pick n Pay Delivery Pickup Points in South Africa’s E-commerce Landscape

Pick n Pay delivery pickup points have become a vital component in South Africa’s booming e-commerce sector. As online shopping continues to rise, customers increasingly demand convenient, flexible options for collecting their purchases. Traditional home delivery often poses challenges such as missed deliveries due to busy schedules or unreliable addresses, particularly in some urban and rural areas. Pickup points located in familiar retail environments like Pick n Pay supermarkets offer a reliable alternative that benefits both consumers and retailers.

These pickup points not only provide shoppers the freedom to collect parcels at a time that suits them, but they also contribute significantly to reducing the carbon footprint associated with multiple failed delivery attempts. By consolidating deliveries at centralized locations, the logistics chain becomes more efficient, lowering transportation emissions and traffic congestion in busy city centers.

For Takealot, the strategic partnership with Pick n Pay enables a widespread reach without the high costs of building and maintaining new warehouses or last-mile delivery fleets. The availability of over 2,200 Pick n Pay stores means that even customers living far from major urban centers can easily access their parcels. This inclusivity supports e-commerce growth in underserved areas, helping bridge the digital divide.

In addition, Pick n Pay benefits by transforming its stores into multi-purpose hubs that attract foot traffic beyond traditional grocery shopping. Customers visiting for parcel collection are more likely to shop for groceries or other essentials, creating cross-selling opportunities and boosting overall sales. This innovative retail model reflects a broader global trend toward omnichannel commerce, where physical and digital shopping experiences blend seamlessly to meet evolving consumer needs.


How Takealot’s Expansion of Pick n Pay Delivery Pickup Points Enhances Customer Experience

Takealot’s expansion of Pick n Pay delivery pickup points directly improves the customer experience by addressing common pain points in online shopping. One of the main frustrations shoppers face is the uncertainty of delivery timing and the inconvenience of waiting at home for parcels. By offering numerous pickup locations, Takealot provides flexibility that caters to diverse lifestyles — whether customers prefer to collect orders on their way to work, during grocery shopping, or at convenient times during the week.

Moreover, the free pickup service contrasts with home delivery fees, making it a cost-effective choice for many shoppers. This affordability can encourage more frequent purchases and higher order values, benefiting both Takealot and its customers. The service is especially valuable for popular product categories such as health supplements and skincare, which consumers often reorder regularly.

The integration of pickup points also enhances parcel security. Pick n Pay stores have dedicated staff and secure storage facilities, reducing the risk of lost or stolen packages compared to doorstep deliveries. This peace of mind is a crucial factor for customers buying high-value or sensitive items online.

From a technological standpoint, Takealot’s real-time notifications system keeps customers informed every step of the way — from dispatch to arrival at the pickup point — further boosting confidence and satisfaction. Such transparency is vital in building trust in e-commerce services.

In summary, Takealot’s strategic rollout of Pick n Pay delivery pickup points not only strengthens its logistics but fundamentally reshapes the customer journey, making online shopping more convenient, affordable, and secure for millions of South Africans.

References

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